Impact–Effort - BusinessConsulting.ee

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Illustrative example

The goal is to grow repeat orders from 10 to 15 a month, with five hours a week available. Two ideas: contact previous customers or redesign the whole website.

In this example, the owner expects more benefit from customer messages for less work. The new website’s effect on repeat orders is uncertain, and it will take a lot of time.

Start with messages: prepare an offer and send it to five previous customers. Count replies and orders after a week. This is an initial demand test; it does not yet show whether 15 orders every month is achievable.

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